We turn releases into
cultural events.
Drag the frame. See the difference between assets that arrived and campaigns that mattered.
The work speaks.
The awards confirm.
Every campaign below is introduced not by us, but by the accolade it earned. The laurel appears first. The proof follows.
Nightfall: The Dark Doesn't Wait
A 6-week pre-release campaign that weaponized the film's central mystery against itself — seeding 14 fake "leaked" plot theories through micro-influencers, then systematically debunking each one with in-world content. By opening night, #NightfallFilm had 2.4M organic tweets.
They didn't pitch us a campaign. They handed us a theory about why our audience would care — and then they proved it. The Cannes Lion was nice. The $380M opening weekend was better.
Echoes: An Album That Arrived Like Weather
Seventeen days before release, we dropped geo-targeted ambient audio in 40 cities — subway stations, coffee shops, bookstores — with no attribution. When the album dropped, fans who'd heard the fragments recognized them instantly. The album debuted at #1 in 23 markets.
Vantage: We Built the Fandom Before Episode One
Three months before premiere, we launched an in-world investigative journalism podcast that "reported" on the show's fictional corporate conspiracy. 180,000 subscribers before the series aired. By finale night, subreddit membership hit 340K and episode threads trended nationally.
I've worked with agencies that spent $5M and made noise for a week. Premiere spent $47K and made a film that didn't have distribution yet feel like required viewing. I still don't entirely understand how they did it.
The Hollow: A Doc That Earned Its Own Sequel
A $47K earned-media campaign for an indie documentary that was supposed to be a limited festival run. By treating every subject interview as a standalone social artifact — each one a complete story, not a clip — we drove 2.1M views before the film found distribution. Netflix acquired it in week three.
Seven years.
One reel.
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The Entertainment
Launch Framework
12 campaigns that became culture — annotated with the exact playbooks, timing decisions, and platform strategies that turned release weeks into movements.